Marketing & Social Media Specialist

Responsibilities

• Develop and execute social media strategies that align with the overall marketing goals and business objectives.
• Manage social media accounts and create engaging content for platforms such as LinkedIn, Twitter, and Facebook.
• Develop and manage digital marketing campaigns, including email marketing and social media advertising.
• Collaborate with cross-functional teams, including product, design, and sales teams, to develop content and marketing campaigns.
• Monitor and analyze marketing performance data, and make data-driven recommendations to improve campaign performance and ROI.
• Write copy and create graphics, videos, and other multimedia assets for use in social media campaigns.
• Use marketing automation and CRM tools such as HubSpot, Salesforce, or Marketo to manage campaigns and measure performance.
• Monitor and respond to customer feedback on social media channels and help manage the online reputation of the company.
• Stay up-to-date with industry trends and best practices in digital marketing and social media management.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing and social media management, preferably in a B2B or technology environment.
• Strong understanding of marketing analytics, including measuring campaign effectiveness, conversion rates, and ROI.
• Experience with marketing automation and CRM tools such as HubSpot, Salesforce, or Marketo.
• Excellent writing and communication skills, with the ability to create engaging content for various audiences.
• Knowledge of SEO, SEM, and PPC advertising.
• Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Experience with graphic design tools such as Adobe Creative Suite or Canva.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.